New Release Management Packages
Our release management packages are designed to maximize your next album or EP release. Putting out an album means dealing with a lot of companies and vendors to get everything done. We created our release management services to give you a label-style record release experience that drastically decreases the amount logistic work on your end. All of the details from funding through fulfillment are included in one bundled deal.
There are 3 tiers of package options to chose from, which can be tailored to meet different budget levels. First is our top tier Platinum Package, with includes the full range of services we offer, explained in detail. All other tiers include elements of this package. Due to length, you can reference the Platinum Package for details. For pricing information, please contact Ryan at rpowell@eternitemedia.com.
PLATINUM RELEASE MANAGEMENT PACKAGE
Ignition Session
We start all projects with an Ignition Session. This is the initial meeting we have with all clients to talk in depth about the vision of your brand, identify needs and create action plans for the services we will be providing for you.
1on1 Coaching Sessions
Release Budgeting and Funding
• Exploring the costs of the recording process
• Compiling the costs established from the ignition action plan
• Creating a road map to profit from insight established in Revenue Strategies 1on1
• Prioritizing necessities from luxuries
• Exploring funding options
• Creating a presentable proposal to use in investor meetings
• Coaching on pitching the project
Revenue Strategies 1on1
• Digital vs CD vs Premium (Vinyl, Cassette, USB, etc)
• Choosing the right packaging for your target audience, primary sales outlet, and sales projections
• Selecting the ideal supporting merchandise
• Picking a price point
• Strategic Bundling
• Controlling the urge to give it away
• Exclusives, memberships, experiences and other revenue possibilities
Learning Your CMS and Social Apps 1on1
• More then a crash course, a sit-down and work through it until you understand it training session on your website CMS and Social applications.
Digital Engagement 1on1
• The do’s and don’ts of interacting with your market
• What do I post where
• Strategy in communication
Brand
Disc Packaging Design
• Full Art Direction of entire project
• Design Concepts from multiple designers
• Layout and typesetting
• Digital album cover version
• Digital Booklet version
Merchandise Design
• Creation of branded merchandise items that are fashion forward and appealing.
• Design of collections of merchandise that build brand awareness and offer a complete offering
Design For Tour and Album Marketing
• Design of posters, flyers, digital assets, and other supporting collateral for marketing of album release, plus one-off shows and/or tour
New Website, Album Microsite and Social Media Update
• Development or update of custom website using Word Press, Virb, or Expression Engine
• Development of landing page or microsite to promote the release
• Reformatting of design for each social platform and marketing applications
• Installation of key social media applications
• Content Loading across all web properties
Topspin Setup
• 1 year of Topspin Plus
• Installation across web properties
• Development of mailing list templates
• Setup of Store
Build
MERCH01 Package
• 2,500 CD Jackets, Wallets or Digipaks
• 250 Shirts
• 250 1” Buttons
• 250 11” x 17” Posters
• (Revenue Potential: $17,625 - $34,000)
Market
Topspin Marketing Campaigns (E4M)
• Setup, and training on use of the Topspin Platform
• Creation of a Email for Media Widget marketing plan
• Implementation of E4M widget in your web properties
• Creation of special website landing page
• Monitoring response and advising accordingly
Fan Engagement Strategy
• Analyzing current interactions with your fans
• Advising on strategies to improve those relationships
• Development of marketing ideas
• Posting Content
Contests, Giveaways and Promos
• Creating compelling incentive based campaigns to drive viral potential through social media
• Includes creation of campaign plan, setup of app, and administration of campaign and fulfillment of prize package
Email Marketing Campaigns
• Setup of Mail Chimp or Topspin email marketing platforms
• Import and clean up of current email list
• Creation of all templates for email gathering as well as initial templates for newsletters and updates
• Content brainstorming
• Design of individual campaigns
Ad Buy Admin
• Facebook and Google Advertisement Design
• Ad Targeting, Branding and Copy
• Ad evaluation and optimization
You Tube Marketing
• Setup of You Tube partner program (if you qualify)
• Integration of Topspin into You Tube (if you qualify for You Tube Partner Program)
• Setup of AdSense account to earn revenue from video plays
• Development of videos to increase your You Tube presence and create call to actions for your fans
Deliver
Digital Distribution
• Flat rate (100% Royalties payout) and percentage based payment options for independent artists and labels.
• Servicing all major online music retailers
• Weekly sales estimates (when made available)
• Quarterly payouts
Merchandise Fulfillment
• Setup and ongoing administration of online stores
• Pre-order and new release fulfillment logistics
GOLD RELEASE MANAGEMENT PACKAGE
Ignition Session
1on1 Coaching Sessions
Release Budgeting and Funding
Revenue Strategies 1on1
Brand
Disc Packaging Design
• Full Art Direction of entire project
• Design Concepts from one designer
• Layout and typesetting
• Digital album cover version
Merchandise Design
Album Marketing Marketing Material Design
Album Microsite and Social Media Update
• Development of landing page or microsite to promote the release
• Reformatting of design for each social platform and marketing applications
• Installation of key social media applications
• Content Loading across all web properties
Topspin Setup
Build
MERCH01 Package
• 2,500 CD Jackets, Wallets or Digipaks
• 250 Shirts
• 250 1” Buttons
• 250 11” x 17” Posters
• (Revenue Potential: $17,625 - $34,000)
Market
Topspin Marketing Campaigns (E4M)
Contests, Giveaways and Promos
Email Marketing Campaigns
Deliver
Digital Distribution
Merchandise Distribution
SILVER RELEASE MANAGEMENT PACKAGE
Ignition Session
1on1 Coaching Sessions
Release Budgeting and Funding
Brand
Disc Packaging Design
• Design Concepts from one designer
• Layout and typesetting
• Digital album cover version
Merchandise Design
• Creation of branded merchandise items that are fashion forward and appealing.
• Design of collections of merchandise that build brand awareness and offer a complete offering
Build
MERCH02 Package
• 1,000 CD Jackets, Wallets or Digipaks
• 100 Shirts
• 100 1” Buttons
• 100 11” x 17” Posters
• (Revenue Potential: $7,050 - $12,700)
Market
Contests, Giveaways and Promos
Email Marketing Campaigns
Deliver
Digital Distribution
